[2 September 2021, Hong Kong] Project Ark and Lay’s Romania are bringing the world something it can never have too much of: SMILES. Lay’s, a PepsiCo brand, has launched an "ImpactNFT" composed from over 3,000 smiles from Lay’s lovers.
The ImpactNFT is a first-of-its-kind for Lay’s, and PepsiCo, incorporating social marketing with blockchain technology to deliver both community and environmental impact to blockchain natives, conscious consumers and the public.To guarantee a negligible carbon footprint, Project Ark will mint Lay’s NFT on the Polygon network— a Layer 2 protocol offering fast, economic and energy-efficient transactions backed by the security of Ethereum.
Lay’s first ImpactNFT is available on the official Lay’s OpenSea Page.
Developed by Project Ark to highlight Lay’s mission of creating magnetic moments that inspire our collective spirit, this ImpactNFT is a unique mosaic designed in collaboration with Barcelona-native multidisciplinary artist Harto.
The “Smiles by Lay’s” NFT is part of “Share smiles with Lay’s” campaign implemented in Romania with the purpose to celebrate the simple power of “we” by using the magnetic enjoyment of smiles.The NFT includes elements from the causes supported within the project: education, social and environment.One hundred percent of the proceeds will go to Let’s Do It, Romania!, i’Velo by GreenRevolution, The Asociația Adi Hădean Association, and Teach For Romania, four organizations with practical, hands-on solutions addressing some of Romania’s biggest educational, ecological and social issues.
“The SMILE ImpactNFT is an example of cross-industry partnership that can drive social impact in a creative way that adds ongoing value,” Max Song, CEO of Carbonbase and Founder of Project Ark, “There are clear synergies between minting NFTs and making the world better.“
“The Smiles by Lay’s is a celebration of all the people and communities that got together through the Share Smiles with Lay’s campaign in Romania,” said Vlad Vlădescu, Senior Brand Manager Lay’s Romania, “We’re excited to transform this campaign into digital art and an ImpactNFT.”
Amartya Hari Pilaka, Polygon’s NFT Lead, said, “We are built for minting NFTs with a positive impact.Our partnership with Project Ark fits perfectly within our ethos of energy-efficiency and accessibility.”Purchase with OpenSea
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